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This GIF shows a monkey holding a sign in each hand, with PLEASE and VOTE written on them respectively, and the caption It Matters below, meaning This is important. The funny part of the picture is the monkey's expression and action. It seems to be seriously appealing to people to vote. This anthropomorphic expression and contrast are easy to arouse the resonance and laughter of the viewer. This GIF is usually used to humorously express the importance of elections or voting, reminding people not to ignore their political rights.